Create a soft good product that helps young professionals carry their daily items securely and comfortable on their daily commute.
Bay Area facts
23% of commuters average about 2 hours of travel time
Public transportation affects the commuters schedule
Necessary items for a designer
Items that a professional designer needs to carry and keep safe while commuting.
Sketching equipment, computer, headphones, tablet, etc.
THE PERSONA
Dani
San Jose State University Student
-Concern about biking safely to work and home
-Packs lunch and change of clothes
Mitchell
San Jose State University Student
-Concern about public transportation safety
-Unexpected weather changes
THE CHALLENGES
Uneven weight Multiple items Broken zippers Unexpected weather
Opportunities
Explore ways of opening bag Durable material Water resistant Security
EXPLORING DESIGN SKETCHES
Highlighted possible features in the designers back pack concept.
Square concept with shelf like compartments
for storage items and filing documents.
Round shape back pack concept with highlight features
and protective head cap.
Key holder
Adjustable chest strap
Hidden back pocket
Front compartment
Stylish backpack with comfortable straps, secure closing mechanism,
key holders for quick access, and durable waterproof canvas.
